Wang Jianguo
王 建国
Wang Jianguo
新华都商学院特聘教授
北京大学教授、博士生导师

做正确的事叫做有文化,文化决定做事的效果;用正确的方法做事叫做有知识,知识决定做事的效率;做精准的事叫做有信息,信息决定做事的真假;简单、个性、自然、和谐的做事叫有艺术,艺术决定做事的美丑。

▌ 简介

王建国教授同时也哥伦比亚大学资本主义与社会研究中心研究员;2011年获选中国杰出社会科学家。先后在澳大利亚、新加坡等多所国际知名大学任教。

王建国教授的专著《1P理论》荣获全国高校科学研究优秀成果一等奖。他多次担任国际学术会议主讲人及大型国际会议主席。

王建国教授也是多家公司和政府部门提供咨询服务并任顾问和独立董事,中国、美国、澳大利亚、新加坡等经济与管理学会成员。

▌ 教育经历

武汉大学 学士
比利时鲁汶Luven大学 工商管理硕士
澳大利亚Manash大学 经济学博士

▌ 主要研究领域

低碳发展,营销战略,品牌战略,公司文化,消费者行为、六维管理艺术,相对效用,需求与成本定价,战略与技巧

▌ 教学领域

营销学、管理学、管理经济学

▌ 学术文章

1.“China’s population policy and design alternatives: using the market to regulate China’s population growth”, with Lim and Smyth, Asia Profile, Vol. 30 No. 5: 379-392, Oct. 2002
2.“Attitude choice, economic change and welfare”, with Y. K. Ng, Journal of Economic Behavior and Organization, 45: 279-291, 2001
3.”Efficiency, Performance and Changing Corporate Governance in China’s Township-Village Enterprises Since the 1990s”, with Smyth and Quek, Asian Pacific Economic Literature, 15(1): 30-41, May 2001
4.“Corporate governance and ownership reform in China’s State-Owned Enterprises”, with Tang and Smyth, Asia Profile, 29(2): 93-107, April 2001
5.“Effects of Confucianism on Economic Development”, with Smyth and Tan, Journal of International and Area Studies, 7(1): 115-135, June 2000
6.“Pursuit of relative utility under monopolistic competition”, with X. K. Yang, Singapore Economic Review, 43(1): 82-96, 1999
7.“Pursuit of conspicuous consumption in monopolistic competition”, In Increasing Returns and Economics Analysis, edited by Kenneth J Arrow (a Nobel Prize winner in economics), pp367-382, UK: Macmillan and Co. Ltd, 1998
8.”Consumption of Relative Utility and Monopolistic Competition”, In The 2cd Asian Consumer and Family Economics Association Meeting Proceedings, edited by Mohamed Addel-Ghany, pp. 182-91, Purdue University, 1997
9.”Pursuit of Relative Utility and Division of Labor”, with Xiaokai Yang, Journal of Comparative Economics, No.23, pp20-37, 1996
10.”A case for cardinal utility and non-arbitrary choice of commodity units”, with Y. K. Ng., Social Choice and Welfare, 12, pp255-266, 1995
11.”Relative Income, Aspiration Level and Environment Quality: Why Rat Race for Economic Growth May Lead to Welfare Loss”, with Y.K. Ng, Mathematical Social Sciences, 26, pp3-23, 1993
12.”Economic Growth, Commercialization, and Institutional Changes in Rural China, 1979-1987″, with Yang and Wills, China Economic Review, 3 No.1, pp1-37, 1992
13.”Context of consumption and utility Level”, Journal of Consumer Economics, 4, pp34-37, 1995
14.”A Development Strategy for China’s Special Economic Zone”, Journal of Chinese Coast Economy, No. 5, 1995
15.”Cultural Differences and Economic Development – Three Essays”, Journal of Economic Reform, No. 1, 1995, pp. 106-114
16.”Some principles for economic policy decision making”, Journal of Economic Reform, No. 2, 1995
17.”Advantages and Disadvantages of Confucianism to Economic Development – A New View Point”, with Yew-Kwang Ng, Hong Kong Economic Journal, No. 3, pp. 71-76., 1994.
18.”A Soft Population Control Policy: A possible Solution to China’s Population Crisis” Papers of Center for Modern China, No. 15 NJ USA, 1992
19.”The Structure of Property Rights and Commercialization” Papers of Center for Modern China, with Yang and Wills, No. 1, Volume 3, NJ. USA 1992.
20.”The Third Way of the Chinese Economic System Reform: Establish an Institution of Competition”. Chinese Intellectuals, Summer Issue, Vol. 7, No 4, 1992, NY, USA
21.”Foreign Trade and International Marketing Strategies for China”, Economic Research Reference, No 9, pp. 1-13, 1986
22.”Theoretical Logic of Property Rights Economics”, China & Development, No 5, 1988.

Paper Presented:

1.”The Reform of Property Rights System in China”, The International Conference China’s Economy Towards 2000: Challenges and Opportunities for Australia at La Trobe University, February 1995.
2.”Pursuit of Relative Utility in General Competitive Equilibrium”, Australasian Econometrics Society Annual Meeting, Sydney University, 1993. The 1994 American Economic Association Boston Meeting
3.”Pursuit of Relative Utility in Monopolistic Competition” Far East Meeting of Econometrics Society, (Full financial support was awarded by the Conference), Taipei, Taiwan, 1993. The 1994 American Economic Association Boston Meeting
4.”Pursuit of Relative Utility and Division of Labor”, The 1994 American Economic Association Boston Meeting.
5.”A case for cardinal utility and non-arbitrary choice of commodity units”, The 1994 American Economic Association Boston Meeting, with Yew-kwang Ng.
6.”Economic Growth, Commercialization, and Institutional Changes in Rural China, 1979-1987″, 19th (1990) Australia Economists Annual Conference, NSW University.
7.”Relative Income, Aspiration Level and Environment Quality: Why Rat Race for Economic Growth May Lead to Welfare Loss”, 20th (1991) Australia Economists Annual Conference, Tasmania University.
8.”The Structure of Competition Criteria”, Chinese Economists Association Annual Conference in Maryland University, USA, 1991 (the paper was accepted and published; I was awarded the fully financial support by the conference Committee, but I did not attend the conference because of time problem);
9.”The Structure of Property Rights and Commercialization”, International Conference on Trade, Investment and Economic Prospects in China’s Mainland, Taiwan and Hong Kong (1992), Monash University.
10.”Crisis and Development Strategy of China’s Special Economic Zones”, International Symposium on the Future and Development of China’s Special Economic Zones (6, 1995), Xiamen, China. The paper was awarded the best paper of the conference.
11.”Division of labor and Conspicuous Consumption”, The First Asian Consumer and Family Economics Association Meeting (7, 1995), Shah Alam, Malaysia. One of the organizers of China session
12.”Conspicuous Consumption and Monopolistic Competition”, Increasing Returns and Economic Analysis: an International Conference in Honor of Professor Kenneth J. Arrow (9, 1995), Melbourne.
13.”Consumption of Relative Utility and Monopolistic Competition”, in the 2cd Asian Consumer and Family Economics Association Meeting, Guangzhou, China. 3-6 July 1997.
14.“Positional consumption and monopolistic competition”, Canada Economic Association 1997 Meeting, St Johns, Canada.
15.“Attitude choice, economic change and welfare”, LACEA 2000 Meeting, Rio, Brazil (10/2000).
16.“Some distinguishing features of marketing environment in China”, Keynote speech address, World Marketing Congress 2003, Perth, Australia.

▌ 出版著作

1. 《1P理论:网状经济时代的全新商业模式》,北京大学出版社,2007
2. “Trade, Investment, and Economic Prospects in China’s Three Economies–China’s mainland, Taiwan, and Hong Kong”, Editor, Published by National Development Center, Australia National University. 1993.
3. “An Economic Analysis of Human Irrational Behaviour”, Sichun People Press 2001
4. Reports and non-refereed papers (from countless non refereed articles in magezines, newspapers and other publications):
5. “The Structure of Competition”, Forum of Chinese Economist Society (Chinese Economists Society is a Member of American Economic Association), P14-29, Volume 6, No. 1, 1992
6. Contract Report: ACCCI Submission to Senate Standing Committee on Foreign Affairs, Defense and Trade, Australia, 1993.